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746 people have invested in the Badass B2B Growth Guide
The Foundation
Play F1: Know Your Market
Play F2: Having a Growth vs. Fixed Mindset
Play F3: Don't Be a Debbie Downer
Play F4: How to Elegantly Explain What You Do
Play F5: Ditch the Pitch
Play F6: Starting Conversations with Strangers
Play F7: Don't Exceed Your Prospect's Speed Limit
Play F8: Solutions Disguised as Problems
Play F9: How to Explain What You Do in a Cold Email in One Sentence
Play F10: How to Start Conversations with People Who Aren't Buying
Play F11: Go for No
Play F12: Deposits & Withdrawals
Know Your Prospect's Motivators
Play PM1: Learn Your Market's Motivations
Play PM2: Fireballs vs. Flowers
Play PM3: How to Become An Insider
Play PM4: How to Get Your Prospect's Secret Buying Language
Play PM5: The Lingo Library
Play PM6: How to Be More Interesting to Prospects
Play PM7: How to Stay Top of Mind When Prospects Aren't Motivated Right Now?
Play PM8: How to Get the CFOs to Buy In
Play PM9: Jobs to Be Done for Sales Customer Interview Guide
Play PM10: A Shortcut for Building Credibility and Trust
Outsourcing List Building
Play LB1: Getting Started
Play LB2: Defining Your Targeting Parameters Using Sales Navigator
Play LB3: The Specific Oversees Researcher I Recommend
Play LB4: Example of a Lead List You'll Get Back
Cold Calling
Play CC1: The Pain Triangle
Play CC2: The Educational Based Cold Call Script
Play CC3: Example: Educational Based Cold Call Script - Sales Coach
Play CC4: Behind the Scenes — Creating an Educational Based Cold Call Script — Example for Fin Tech
Play CC5: Behind the Scenes — Creating an Education Based Cold Call Script — Example for Cyber Security
Play CC6: Leveraging Wins to Attract Similar Clients
Play CC7: What to Say When a Gatekeeper Picks Up
Play CC8: Cold Call Transcript That Booked a Meeting
Place CC9: How to Cold Call a Trade Show Lead
Play CC11: Live Cold Call — Ghosted Prospect
Voicemail
Play VM1: Five Voicemail Formulas
Play VM2: The 8.9 second voicemail
Play VM3: Voicemail — The Script and Tone That Gets 30% of My Calls Returned
Casual Copywriting
Play CW1: Don't Believe the Hype
Play CW2: The Triplet
Play CW3:: Go for No
Play CW4: How to Use Humor to Increase Response Rates
Play CW5: Your Customers Are Your Best Salespeople
Play CW6: Turning a Skeptic into a Buyer
Play CW7: How to Explain Things Clearly
Play CW8: Show, Don't Tell
Play CW9: Casual Copywriting Example
Play CW10: The Secret to Creating Memorable Cold Email Copy
Play CW11: Sales Copy Teardown (Before & After)
Play CW12: Are You Pitching or Proving?
Play CW13: Example of Hype-Free Copy in a Cold Email
Play CW14: 2 Things I Learned from Jason Fried About Copywriting
Play CW15: Casual Copywriting Examples (Before & After)
Play CW16: The Secret to Getting More Positive Cold Email Responses
Play CW17: 3 Ways to Increase Cold Email Response Rates
Play CW18: How to Use Emotions to Motivate Prospects
Play CW19: Steal Like an Artist to Increase Open Rates
Play CW20: Chase — Features into Benefits Makeover
Play CW21: Before & After
Play CW22: Who's Your Villain?
Cold Emailing
Play CE1: The Biggest Cold Email Mistake
Play CE2: Cold Email: Subject Lines
Play CE3: The Testimonial Email
Play CE4: Bring Back That Loving Feeling
Play CE5: Cold Email: Follow-up After Direct Mail
Play CE6: 15 Minutes of Fame
Play CE7: Leveraging Shared Audiences
Play CE8: Reactivate Lost Opportunities
Play CE9: Medicine for the Problem
Play CE10: Example for SaaS
Play CE11: The Cold Call Email
Play CE12: Personalization at Scale
Play CE13: No Response — The Surrender Email
Play CE14: No Response — The Presumptive Negative
Play CE15: No Response — The Hail Mary
Play CE16: Cold Email From the CEO of Rippling
Play CE17: Shining a Light on a Problem
Play CE18: Informative & Entertaining
Play CE19: Introducing Two People via Email
Play CE20: The 4T Email — A High Converting Formula
Play CE21: Low Friction Calls to Action
Play CE22: Email to Start a Conversation with an Innovator
Play CE23: Rippling's Cold Email Sequence
Play CE24: The 4-Part Video Series
Play CE25: How to Respond to, "Send Me Some Information" in Email
Play CE26: Example of a 3 touch sequence for a list building service
Play CE27: The cold email that booked a meeting and sales with GEICO
Play CE28: The cold email that landed Verizon
Play CE29: The cold email from the CEO
Play CE30: The one sentence email
Play CE31: Example of a personalized 4T email
Play CE32: Example of a 4T email to Target
Play CE33: 4T email that got the attention of a busy CEO
Play CE34: A cold email written by a customer to a prospect
Play CE35: One of the best cold emails I've ever seen
Play CE36: Scaling personalized email in cold emails
Play CE37: Hyper-personalized 4T Email that got a positive response
Play CE38: The cold email that got a response from a Director of Sales
Play CE39: How to write a damn good email in 8 minutes
Play CE40: Cold email teardown — before and after
Play CE41: 6 low friction calls to action that start conversations
Play CE42: The cold email that persuaded Chris Voss to be on my podcast!
Play CE43: Post webinar email that starts conversations
Play CE44: Cold Email that Booked a Meeting After a Prospect said, "No Thanks"
Play CE45: How to get a response from a busy person — Teardown
Play CE46: Example — Personalized Email that Got a Positive Response
Play CE47: Illumination Cold Email (How to Change the Status Quo)
Play CE:48 How to respond when a prospects ask for information via email
Play CE49: What Zelda Can Teach You About Writing a Good Cold Email
Play CE50: Real Example - Email that Booked a Meeting with a Prospect that Disappeared
Play CE51: Real Personalized Cold Email with Positive Response
Play CE52: Real Positive Response - Illumination Question + Low Friction Call to Action
Video Email
Play VE1: Example from Jason Bay
The Initial Sales Conversation
Play DC0: The Initial Conversation Script
Play DC1: How to Improve Your Meeting Show Rate
Play DC2: Finding Problems
Play DC3: Asking for the Sale
Play DC4: How to Separate Yourself From the Competition
Play DC5: Your Product Story
Play DC6: Client Story
Play DC7: Don't Bruise the Ego
Play DC8: Testing for Commitment
Play DC9: Overcoming the Status Quo Bias
Play DC10: An Insightful Question
Play DC11: Price Anchoring
Play DC12: How to Expedite Contract Execution
Play DC13: Don't Discount. Do This Instead.
Play DC14: The post meeting video summary
Play DC15: How To Write An Effective Follow-Up Email After a Discovery Call
Leveraging Customers for New Opportunities
Play LC1: How to Ask for Referrals
Play LC2: Interviewing Customers
Play LC3: One Question to Generate 20% More Revenue
Play LC4: Phone a Friend
Play LC5: How to Ask for .a Testimonial Without Sounding Salesy
Play LC6: Reactivating a Past Customer
Play LC7: Asking for Video Testimonials
LinkedIn
Play LI1: Your Headline
Play LI2: Connection Requests with 70% Acceptance Rate
Play LI3: The Most Phenomenal LinkedIn Connection Request
Play LI4: The Video Connection Request Pitch
Play LI5: Yet Another High Converting LinkedIn Connection Request
Play LI6: Nelly's Linked voice message that got a sale
Play LI7 - Thanks for connecting video message
Play LI8: Example connection request a high accept rate
Play LI9: How to start conversations with anyone on LinkedIn
Play LI20: Educational based LinkedIn Connection Request
Creating Memorable Impressions
Play MI1: 7 Ways to Create a Memorable First Impression
Play MI2: Direct Mail Examples
Play MI3: One easy way to make your customers happy
Play MI4: Dale Dupree's red brick
Play MI5: Send an old fashion telegram
Play MI6: The post webinar email
Play MI7: The "Lumpy" mail
Play MI8: This 40-second pitch made Will Smith Invest Immediately
Defusing Objections
Play DO1: Decoding Objections with Matt Millen
Play DO2: Preventing Objection by Making the Skeleton Dance
Play DO3: One Question That Will Help You Waste Less Time Chasing
Play DO4: Why Are You Better Than Your Competitors?
Play DO5: I Don't Have a Budget
Play DO6: Answering "What do You Do?"
Play DO7: Defusing Your Price is Too High
Play DO8: How to defuse the most common objections
Play DO9: Send me a proposal
Play DO10: Defusing "Can you send me some information."
Play DO11: Defusing "Can you get back to me next quarter?"
Play DO12: Transcript: Your price is too high
Play DO13: Transcript of how I defused "Your price is too high."
Play DO14: How to prevent objections
Play DO15: "If we find a need we'll keep you in mind."
Play DO16: We already have a vendor."
Inbound Leads
Play IN1: How to respond to an inbound lead
Play IN2: Inbound Cold Call Critique
Negotiating
Play NE1: Example of a negotiation with a jewler
Play NE2: Example of a negotiation with a client
Building Credibility
PLAY NU1: Top of Mind Campaign Email
Play NU2: Example nurture track you can steal
Play NU3: A Shortcut for Building Credibility
Video Prospecting
Play VP1: Example an email and video that booked a meeting
Sequences
Play SQ1: Meeting Reminder Sequence
Play SQ2: No Show Sequence
Play SQ3: Drift's personalized sequence
Play SQ4: Prospect ghosted you sequence
Play SQ5: Personalized Cold Email Sequence
Play VM2: The 8.9 second voicemail
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