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The Badass B2B Growth Guide
The Foundation
Play F1: Know Your Market
Play F2: Having a Growth vs. Fixed Mindset
Play F3: Don't Be a Debbie Downer
Play F4: How to Elegantly Explain What You Do
Play F5: Ditch the Pitch
Play F6: Starting Conversations with Strangers
Play F7: Don't Exceed Your Prospect's Speed Limit
Play F8: Solutions Disguised as Problems
Play F9: How to Explain What You Do in a Cold Email in One Sentence
Play F10: How to Start Conversations with People Who Aren't Buying
Play F11: Go for No
Play F12: Deposits & Withdrawals
Know Your Prospect's Motivators
Play PM1: Your Market's Motivations
Play PM2: Fireballs vs. Flowers
Play PM3: How to Become An Insider
Play PM4: How to Get Your Prospect's Secret Buying Language using Jobs-to-Be Done
Play PM5: Jobs to Be Done Interview Guide
Play PM6: Example of a Jobs-to-Be-Done Interview
Play PM7: The Lingo Library
Play PM8: How to Be More Interesting to Prospects
Play PM9: How to Stay Top of Mind When Prospects Aren't Motivated Right Now?
Play PM10: How to Get the CFOs to Buy In
Outsourcing List Building
Play LB1: Getting Started
Play LB2: Defining Your Targeting Parameters Using Sales Navigator
Play LB3: The Specific Oversees Researcher I Recommend
Play LB4: Example of a Lead List You'll Get Back
Cold Calling
Play CC1: The Pain Triangle
Play CC2: The Educational Based Cold Call Script
Play CC3: Example: Educational Based Cold Call Script - Sales Coach
Play CC4: Behind the Scenes — Creating an Educational Based Cold Call Script — Example for Fin Tech
Play CC5: Behind the Scenes — Creating an Education Based Cold Call Script — Example for Cyber Security
Play CC6: Leveraging Wins to Attract Similar Clients
Play CC7: What to Say When a Gatekeeper Picks Up
Play CC8: Cold Call Transcript That Booked a Meeting
Place CC9: How to Cold Call a Trade Show Lead
Play CC11: Live Cold Call — Ghosted Prospect
Voicemail
Play VM1: Five Voicemail Formulas
Play VM2: The 8.9 second voicemail
Play VM3: Voicemail — The Script and Tone That Gets 30% of My Calls Returned
Casual Copywriting
Play CW1: Don't Believe the Hype
Play CW2: The Triplet
Play CW3:: Go for No
Play CW4: How to Use Humor to Increase Response Rates
Play CW5: Your Customers Are Your Best Salespeople
Play CW6: Turning a Skeptic into a Buyer
Play CW7: How to Explain Things Clearly
Play CW8: Show, Don't Tell
Play CW9: Casual Copywriting Example
Play CW10: The Secret to Creating Memorable Cold Email Copy
Play CW11: Sales Copy Teardown (Before & After)
Play CW12: Are You Pitching or Proving?
Play CW13: Example of Hype-Free Copy in a Cold Email
Play CW14: 2 Things I Learned from Jason Fried About Copywriting
Play CW15: Casual Copywriting Examples (Before & After)
Play CW16: The Secret to Getting More Positive Cold Email Responses
Play CW17: 3 Ways to Increase Cold Email Response Rates
Play CW18: How to Use Emotions to Motivate Prospects
Play CW19: Steal Like an Artist to Increase Open Rates
Play CW20: Chase — Features into Benefits Makeover
Play CW21: Before & After
Play CW22: Who's Your Villain?
Play CW23: How to Use Humor to Increase Response Rates
Play CW24: Ditch this word
Cold Emailing
Play CE1: The Biggest Cold Email Mistake
Play CE2: Cold Email: Subject Lines
Play CE3: The Testimonial Email
Play CE4: Bring Back That Loving Feeling
Play CE5: Cold Email: Follow-up After Direct Mail
Play CE6: 15 Minutes of Fame
Play CE7: Leveraging Shared Audiences
Play CE8: Reactivate Lost Opportunities
Play CE9: Medicine for the Problem
Play CE10: Example for SaaS
Play CE11: The Cold Call Email
Play CE12: Personalization at Scale
Play CE13: No Response — The Surrender Email
Play CE14: No Response — The Presumptive Negative
Play CE15: No Response — The Hail Mary
Play CE16: Cold Email From the CEO of Rippling
Play CE17: Shining a Light on a Problem
Play CE18: Informative & Entertaining
Play CE19: Introducing Two People via Email
Play CE20: The 4T Email — A High Converting Formula
Play CE21: Low Friction Calls to Action
Play CE22: Email to Start a Conversation with an Innovator
Play CE24: The 4-Part Video Series
Play CE25: How to Respond to, "Send Me Some Information" in Email
Play CE26: Example of a 3 Touch Sequence for a List Building Service
Play CE27: The Cold Email that Booked a Meeting and Sales with GEICO
Play CE28: The Cold Email From the CEO
Play CE29: The One Sentence Email
Play CE30: Example of a Personalized 4T Email
Play CE31: Example of a 4T Email to Target
Play CE32: 4T Email that Got the Attention of a Busy CEO
Play CE33: A Cold Email Written by a Customer to a Prospect
Play CE34 One of the Best Cold Emails I've Ever Seen
Play CE35: Scaling Personalized Email in Cold Emails
Play CE36: Hyper-Personalized 4T Email that Got a Positive Response
Play CE37: The Cold Email that Got a Response from a Director of Sales
Play CE38: How to Write a Damn Good Email in 8 Minutes
Play CE39: 6 Low Friction Calls to Action that Start Conversations
Play CE43: Post Webinar Email that Starts Conversations
Play CE44: Cold Email that Booked a Meeting After a Prospect said, "No Thanks"
Play CE45: How to Get a Response from a Busy Person — Teardown
Play CE46: Example — Personalized Email that Got a Positive Response
Play CE47: Illumination Cold Email (How to Change the Status Quo)
Play CE48: How to Respond when a Prospects Asks for Information via Email
Play CE49: What Zelda Can Teach You About Writing a Good Cold Email
Play CE50: Real Example — Email that Booked a Meeting with a Prospect Who Disappeared
Play CE51: Real Personalized Cold Email with Positive Response
Play CE52: Real Positive Response — Illumination Question + Low Friction Call to Action
Play CE53: The Radically Honest Illumination Email
Play CE54: Real Email - Educational Offer that Booked a Meeting
Play CE55: Cold Email that Booked a Meeting with Aetna
Play CE56: The Photoshop Cold Email
Play CE57: The Broken Clavicle Bone
Play CE58: How to Follow-Up Without Being Annoying
Cold Email Teardowns
Play CET 1: Teardown for Telecom
Play CET 2: Teardown for a Podcast Guest
Play CET 3: Teardown for a Car Wash Bucket
Play CET 4: Teardown for a Coach
Play CE5: Teardown for a person who want to be on my podcast
Play CE6: Teardown Chris Voss
Play CE7: Teardown for Zubtitles
Play CE8: Teardown for a triathlon coach
Play CE9: Teardown for a loud neighbor
Play CE10: Teardown for a LinkedIn Pitch
Play CE11: Teardown for a service
Play CE12: Teardown for accountant
The Vault: Cold Emails with Positive Responses
Play EV 1: Graham's Email
Play EV2: Tanner's Email
Play EV:3 Richard's Email
Play EV:4 Ivan's Follow Up Emails to Booked Meeting
Play EV5: Ben's Entire LinkedIn Message Thread that Got a Meeting
Play EV6: Jackie's Email that Landed a Job Interview
Play EV7: Josh's Email
Play EV8: Harry's Email
Play EV9: Chris's Email
Play EV10 Brandon's Email
Play EV10: Jam's Email
Play EV11: Kristian's Email & Video
Play EV12: Anna's Email
Play EV13: Peter's Email
The Initial Sales Conversation
Play DC0: The Initial Conversation Script
Play DC1: How to Improve Your Meeting Show Rate
Play DC2: Finding Problems
Play DC3: Asking for the Sale
Play DC4: How to Separate Yourself From the Competition
Play DC5: Your Product Story
Play DC6: Client Story
Play DC7: Don't Bruise the Ego
Play DC8: Testing for Commitment
Play DC9: Overcoming the Status Quo Bias
Play DC10: An Insightful Question
Play DC11: Price Anchoring
Play DC12: How to Expedite Contract Execution
Play DC13: Don't Discount. Do this Instead.
Play DC14: The Post Meeting Video Summary
Play DC15: How To Write An Effective Follow-Up Email After a Discovery Call
Leveraging Customers for New Opportunities
Play LC1: How to Ask for Referrals
Play LC2: Interviewing Customers
Play LC3: One Question to Generate 20% More Revenue
Play LC4: How to Ask for a Testimonial Without Sounding Salesy
Play LC5: Reactivating a Past Customer
Play LC6: Asking for Video Testimonials
LinkedIn
Play LI1: Your Headline
Play LI2: Connection Requests with 70% Acceptance Rate
Play LI3: The Most Phenomenal LinkedIn Connection Request
Play LI4: The Video Connection Request Pitch
Play LI5: Yet Another High Converting LinkedIn Connection Request
Play LI6: Nelly's LinkedIn Voice Message that Got a Sale
Play LI7: "Thanks for Connecting" Video Message
Play LI8: Example of a Connection Request with a High Accept Rate
Play LI9: How to Start Conversations with Anyone on LinkedIn
Play LI10: Educational-Based LinkedIn Connection Request
Creating Memorable Impressions
Play MI1: 7 Ways to Create a Memorable First Impression
Play MI2: Direct Mail Examples
Play MI3: One Easy Way to Make Your Customers Happy
Play MI4: Dale Dupree's Red Brick
Play MI5: Send an Old Fashioned Telegram
Play MI6: The Post-Webinar Email
Play MI7: The "Lumpy" Mail
Play MI8: This 40-Second Pitch Made Will Smith Invest Immediately
Defusing Objections
Play DO1: How to Defuse the Most Common Objections
Play DO2: Preventing Objections by Making the Skeleton Dance
Play DO3: One Question that Will Help You Waste Less Time Chasing
Play DO4: Why Are You Better Than Your Competitors?
Play DO5: I Don't Have a Budget
Play DO6: Answering "What Do You Do?"
Play DO7: Send Me a Proposal
Play DO8: Defusing "Can You Send Me Some Information?"
Play DO9: Defusing "Can You Get Back to Me Next Quarter?"
Play DO10: Example 1: "Your Price Is Too High"
Play DO11: Example 2: "Your Price Is Too High."
Play DO12: "If We Find a Need, We'll Keep You in Mind."
Play DO13: "We Already Have a Vendor."
Play DO14: Prospects Ask You to Send Them Info Via Email
Inbound Leads
Play IN1: How to Respond to an Inbound Lead
Play IN2: Inbound Cold Call Critique
Negotiating
Play NE1: Example of a Negotiation with a Jeweler
Play NE2: Example of a Negotiation with a Client
Play NE3: Real Contract Negotiation
Building Credibility
PLAY NU1: Top of Mind Campaign Email
Play NU2: Example Nurture Track You Can Steal
Play NU3: A Shortcut for Building Credibility
Video Prospecting
Play VP1: Example of an Email and Video that Booked a Meeting
Sequences
Play SQ1: Meeting Reminder Sequence
Play SQ2: No Show Sequence
Play SQ3: Drift's Personalized Sequence
Play SQ4: Prospect Ghosted You Sequence
Play SQ5: Personalized Cold Email Sequences
Play SQ6: Rippling's Cold Email Sequence
Getting a Job
Play GJ1: The Cold Email that Prompted a CEO to Give the Sender a Job
Play GJ2: Don't Send a Resume, Do This Instead
Play VM2: The 8.9 second voicemail
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